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LCCI Diploma in Marketing, Advertising and Public Relations |
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LCCI Diploma in Marketing, Advertising and Public Relations
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This course enables students to obtain a good knowledge of
Marketing, Advertising, Public Relations and Selling & Sales Management. It
is most suitable for either those who wish to pursue a career in Marketing,
Advertising or Public Relations, or those currently working in this field and
wish to obtain a recognised formal qualification.
The London Chamber of
Commerce and Industry will award successful students a third level group diploma
covering these subjects, for which there are several examination options as
shown.
ENTRY QUALIFICATIONS
Students should be over 21 years
of age and possess 4 GCSE's or their equivalent.
Students without the
necessary qualifications must take and pass the BTEC Professional Development
Certificate in Marketing and Advertising.Students may be admitted without formal
qualifications providing they have relevant work experience and provided that
their written andspoken English is at least Upper Intermediate/ First
Certificate Level.
DURATION OF COURSE
The course lasts for
six months, starting in September with examinations in April the following year.
There is an option to take examinations in June.
SYLLABUS
Marketing.
Advertising.
Public Relations.
Selling and Sales Management.
Students may obtain ONE of four
Third Level Group Diplomas in the following main subject areas. Main Subject
Areas
Compulsory Subjects
Options
Minimum of one of the following
subjects:
A. Advertising
Advertising
Marketing
Public
Relations
Selling & Sales Management
B. Public
Relations
Public Relations
Marketing
Advertising
Selling &
Sales Management
C. Selling & Sales Management
Selling &
Sales Management
Marketing
Advertising
Public Relations
D.
Marketing
Marketing
Advertising
Public Relations
Selling
& Sales Management
Alternatively, students may take single subject
examinations in any topic in order to obtain an LCCI Third Level Certificate.
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