Marketing

1. Marketing process.
2. Target Marketing.
3. Marketing mix.
4. Market segments.

Managing Financial Resources

1. Sources of finance.
2. Finance as a resource.
3 Financial performance.
4 Financial decisions.

Organisations and Behaviour

1 Approaches to management.
2 Organisational structure and culture.
3 Motivation theories and management practices.
4 Behaviour of individuals.

Organisations, Competition, and Environment

1 Objectives and purposes of organisations.
2 Local and national economy.
3 External market factors.
4 European dimension.

Quantitative Techniques for Business

1.Statistical techniques.
2 Formalised procedures.
3 Quantitative techniques .

Legal and Regulatory Framework

1 Principles of law.
2 Consumer protection legislation.
3 Formation, management and dissolution of business units.
4 Employment protection legislation.

Management Information Systems

1 Purpose and scope.
2 MIS as a business management function.
3 IT systems and applications.

Business Strategy

1 Strategic planning.
2.Strategy formulation.
3 Strategy implementation .